How to Create a Marketing Plan That Actually Brings in Customers (Not Just Likes)
Somewhere along the way, “marketing plan” became code for color-coded chaos and a dozen half-finished content calendars... A lot of small business owners approach marketing like a Pinterest board: some pretty colors, a few inspirational quotes, and good intentions. But if your “strategy” is mostly reacting to trends, copying what others are doing, or hoping your next post randomly pops off... let’s pause.