aviation medical examiner
83% more revenue with 7 months of ads
campaign overview
Client: Aviation Medical Examiner
Platform: Facebook, IG & Google
Method: Paid Ads
Timeframe: 7 Months
Ad Spend: $600/mo
ad results
+83% revenue vs. same period prior year
+37% revenue vs. first 5 months of the year
+30% overall annual revenue increase
WHY IT WORKED
This client had been relying entirely on word of mouth with no consistent paid advertising in place. For a specialty provider, the goal was simple: stay visible in front of the right people consistently enough that when someone needed this specific service, his name was already familiar.
I ran both Meta and Google because those two platforms catch people at different moments. Meta keeps you visible. Google catches people actively searching. Messaging stayed clear and service-focused, budget stayed realistic, and the campaigns were optimized steadily over seven months.
Total annual revenue beat the year before by a margin that word of mouth alone wasn't going to close.
