This checklist will walk you through what to look at, what to keep, and what to let go of so your marketing supports your business instead of draining it.

Use it as a work session, not homework. Print it (downloadable file at the end), grab a drink, open your calendar, and go step by step.

Half of US consumers have used TikTok as a search engine. Half. If you've been treating your TikTok like a highlight reel instead of a place people are actively searching, then you might want to rethink your strategy!

After running ads across both platforms for clients in wildly different industries, here's what I actually know about how these two work, where they shine, where they fall flat, and what nobody tells you before you spend a dollar.

You know social media matters.
You know you should be posting more.
You know disappearing for two weeks and then panic-posting three graphics in one day is not exactly a strategy.

And yet here we are….

You’ve got a decent following, you post consistently, you’ve tried every trending sound, Canva hack, and SEO tip TikTok has to offer, and your sales are STILL unpredictable as hell, leads ghost you, and you’re getting “I love your stuff!” energy... but not much else.