local diner
organic website visits up 387% in 30 days
campaign overview
Client: Local Diner
Platform: Facebook
Method: Organic Content
Timeframe: First 30 days
page stats
+34% organic views
+60% unique viewers
+11% page visits
+47% content interactions
+387% website visits
+131% new followers
WHY IT WORKED
Before the refresh, the page was running templated flyers that didn't look or feel anything like the actual diner. Generic design, no personality, nothing that made someone stop scrolling. The content didn't match the experience of being there in person, and the numbers reflected it.
I shifted everything to real photos, community moments, and cleaner on-brand design. Content that genuinely looked like the diner. People stopped, clicked, and followed because there was finally something worth paying attention to.
