local footwear store
80% increase over typical special event day sales
campaign overview
Client: Local Footwear Store
Platform: Facebook & Instagram
Method: Paid Meta Ads
Timeframe: 1 Week
Ad Spend: $99.94
page stats:
$9,000 event-day revenue
$5,000 typical event-day revenue
26,452 people reached
44,836 impressions
WHY IT WORKED
This campaign wasn't about reaching as many people as possible. It was about reaching the right ones. I combined a tight local radius with interest and behavior targeting that matched how real customers actually shop for shoes. The visuals made the event obvious at a glance, and the copy focused on why showing up in person was worth it.
$99.94 in ad spend. $4,000 more than a typical event day. The targeting did exactly what it was supposed to do.
