$556 in. $17,907 out.

WHY IT WORKED

This client came to me after three straight years of dropping annual sales and seven months in a row where revenue was lower than the same month the year before. She had been running Facebook ads herself but had no way to know if they were working. Nothing was connected to her Shopify store, so every dollar she spent was a guess.

Before I touched a single ad, I fixed the tracking. I connected Meta directly to Shopify so every sale could be traced back to the ad that drove it. Accurate data first, everything else second.

From there I built two campaigns. One to reach people who had never heard of her business. One to get back in front of people who had already visited her site or left something in their cart without buying. Those two groups needed completely different messaging, so that's what they got.

As the data came in, I gradually increased the budget. The cost per sale went down as spend went up, which means the targeting got more efficient over time, not more expensive.

Month 2 of me running her ads was her first month beating the prior year’s same month in over a year.