What to Expect When You Work With Pink Pixie Marketing

1) When Will It Start Working?

• Week 1–2: You’ll see more consistency and brand-aligned posts.

• Week 3+: Engagement starts improving as people notice the shift.

• Month 2–3: Audience trust builds. DMs, comments, and inquiries become more frequent.

Social media is a slow burn, not a sprint. If you're chasing instant results, you're in the wrong place.

2) What Happens Behind the Scenes

• I build a content strategy that aligns with your brand + goals.

• I create content (graphics, captions, stories, carousels, reels).

• I schedule and optimize posts based on data, not vibes.

• I monitor engagement and tweak based on what your audience responds to.

3) What Should Be Happening by When

• Week 1: Brand voice locked in, content themes approved.

• Week 2: First batch of posts live.

• Week 3–4: Audience starts to warm up, engagement improves.

• Month 2–3: You’ll see more saves, shares, replies, and more quality visibility.

4) What I Control vs. What the Algorithm Controls

I control:

• Your brand’s voice, visuals, and consistency

• What gets posted, when, and how it’s framed

• Your engagement strategy (comments, DMs, stories)

The platform controls:

• Who sees your post first

• How quickly your content gains traction

• Algorithmic “boosts” (or suppression)

Our job is to give the algorithm something worth boosting. And to show up even when it’s not.

5) What a Smart Process Looks Like:

1. I batch 1 month of content at a time.

2. Mix of educational, story-based, engaging, and conversion posts.

3. I test formats and hooks to see what lands best.

4. Monthly review: tweak posting times, formats, CTAs based on actual data.

🔍 Quick Glossary

• Engagement: Likes, comments, shares, saves, replies, real audience activity.

• Reach: How many people see your post.

• Impressions: Total times your post is shown (yes, someone can see it more than once).

• CTA: Call to action. What I want people to do after reading.

Real Talk:

This isn’t about chasing trends or lucking into engagement. It’s about building trust, showing up with purpose, and giving people a reason to stop scrolling.

I'm not here to make you look busy. I'm here to make you look booked.

1) How Fast Will Leads Show Up?

• First leads: Usually within 2–4 days, if the budget and offer are solid.

• Stable results: Around 7–14 days, after the learning phase settles.

• Reminder: Clicks ≠ leads right away. Meta has to learn who converts.

2) The Learning Phase (aka Don’t Panic Yet)

• Meta needs to see patterns before optimizing.

• Ideal: 50 conversions/week per ad set (most clients hit 10–25 and that’s still fine).

• I will avoid any big edits during the first 7–10 days. It resets the learning every time you change things.

3) What Should Be Happening by When

• Day 1–2: Clicks and page views roll in. Maybe a couple leads.

• Day 3–4: Consistent leads start (if your budget aligns with CPL goals).

• Day 7–10: You’ll see what’s working. I do small tweaks only.

• Day 14+: Optimization time. Kill what’s underperforming, scale what’s working by 10–20%.

4) What I Control vs. What Meta Controls

I control:

• Your offer & messaging

• Creative (ad copy, graphics, video)

• Landing page experience

• Audience targeting (initial)

• Tracking (pixel/CAPI)

Meta controls:

• Who sees your ad first

• How quickly it learns

• Auction costs & ad delivery

Our job: Give Meta great inputs. Then get out of its way.

5) Good Ad Process Looks Like:

1. Launch with 2–3 high-quality creatives.

2. Let them run 5–7 days. Don’t touch.

3. Tweak ONE thing at a time: creative or targeting or landing page.

4. Keep what works, cut what doesn’t, scale slow.

🔍 Quick Glossary

• CPL (Cost per Lead): How much you paid for each new lead.

• Learning phase: Meta’s “figuring it out” window.

• Pixel/CAPI: The tech that tracks who converts.

• Custom conversion: The event we’re tracking (form submit, call booked, etc.)

Real Talk:

First leads should show in 2–4 days, with steady results landing around 2 weeks. But ads don’t “work” if your website sucks, your messaging is unclear, or your offer isn’t actually desirable.

Ads are an amplifier, not a miracle.

Expect testing, tweaking, and patience. I'm building a system, not chasing virality.

1) When Will I See Results?

• Initial traffic: Usually within 24–48 hours of launch.

• First conversions/leads: Around 3–7 days, depending on offer & competition.

• Stable ROI: Expect 3–6 weeks for trends to normalize and cost per conversion to steady out.

Google is a search engine, not a party. It sends people who are already looking, but only if your offer matches what they’re searching for.

2) What Happens Behind the Scenes

• I do keyword research to match what your dream clients are Googling.

• I write strategic headlines, descriptions, and extensions.

• I monitor clicks, bounce rate, and conversions daily (and adjust fast).

3) What Should Be Happening by When

• Day 1–2: Ads go live, traffic trickles in.

• Day 3–5: First conversions start if tracking is clean and offer is solid.

• Week 2–3: Clear pattern forms around best keywords and ad groups.

• Week 4+: Steady conversions, lower cost per lead, and scale potential.

4) What I Control vs. What Google Controls

I control:

• Ad copy, keywords, negative keywords

• Budget allocation + bid strategy

• Landing page quality & tracking

Google controls:

• Who sees your ad and when

• Cost per click (CPC) fluctuations

• Search trends and competition

My job is to feed Google the right signals which are clear offer, strategic targeting, and a page that doesn’t suck.

5) What a Smart Process Looks Like:

1. I launch with 3–5 ad groups, 10–20 keywords per group.

2. Track keyword performance throughout the week and pause the losers fast.

3. Scale only when conversion rate + CPL hold steady.

🔍 Quick Glossary

• CPC (Cost per Click): How much you pay when someone clicks your ad.

• CTR (Click-Through Rate): Percentage of people who clicked after seeing the ad.

• Quality Score: Google’s internal rating of your ad’s relevance and landing page experience.

• Conversion Rate: % of clicks that turn into leads, purchases, or bookings.

Real Talk:

Google ads don’t fix bad copy, unclear offers, or boring landing pages.

They’re like a spotlight. If what you’re offering isn’t compelling, that spotlight just burns budget.

You’re not paying to be seen. You’re paying to convert. And if your page isn’t ready for that traffic, you’re probably not ready for Google Ads.

1) When Will It “Kick In”?

• Immediate shift: You’ll feel the upgrade as soon as you see your new identity.

• Week 1–2: Your content starts looking cohesive, pro, and scroll-stopping.

• Month 1+: People recognize your brand—before they even read the caption.

Branding isn’t just your logo. It’s how people feel when they see, hear, and interact with your business.

2) What Happens Behind the Scenes

• I dig deep into your brand voice, values, and client experience.

• I create typography, and color palettes that align with your energy and audience.

• I design logos, submarks, social assets, and templates that work across all platforms.

• I deliver a full brand kit so you’re never stuck wondering “which pink was it again?”

3) What Should Be Happening by When

• Week 1: Brand discovery call + direction confirmation

• Week 2: Moodboards, fonts, colors, and vibe previews

• Week 3: Logo concepts and social asset drafts

• Week 4: Finalized files + full brand kit delivery

4) What I Control vs. What You Control

I control:

• Visual cohesion, logo development, social styling

• File formats, delivery, and usability

• On-brand templates + guides

You control:

• Whether you actually use your branding consistently

• How your offers and messaging align with your visuals

• If you apply your new look across all platforms (social, site, email, etc.)

My job is to give you a brand that works. Your job is to use it like the boss you are.

5) What a Smart Process Looks Like:

1. Align the vibe with your actual goals (not just trends).

2. Build a foundation: fonts, colors, icons, style guide.

3. Design versatile, high-impact visuals that can evolve with you.

4. Deliver everything in a brand kit so it’s easy to apply.

🔍 Quick Glossary

• Brand Kit: A package of all your logos, fonts, colors, and design rules.

• Submark: A smaller version of your logo used in corners, favicons, and merch.

• Typography: Your brand's chosen font styles and hierarchy.

• Color Palette: The exact color codes (not just “hot pink-ish”) for brand consistency.

Real Talk:

A pretty logo won’t fix a weak offer, vague messaging, or lack of confidence.

Your brand identity is the first impression, but if what you’re selling doesn’t back it up, you’re just wrapping a meh product in a cute box.

I'm here to make you look legit, not cute.

1) When Will I See Results?

• Immediate win: You’ll feel more legit the minute the site goes live.

• Short-term: Expect more confidence sending people to your site + better engagement within 1–2 weeks.

• Real ROI: Usually shows up in 4–6 weeks, once SEO kicks in and people start flowing through your funnel.

Your website isn’t just a digital business card. It’s your 24/7 sales team if it’s built right.

2) What Happens Behind the Scenes

• I deep dive into your brand voice, goals, and customer journey.

• I map out the site to guide visitors through a funnel, not a maze.

• I write strategic copy that sells, not just “says.”

• I build it to be fast, mobile-optimized, and crystal-clear.

3) What Should Be Happening by When

• Week 1: Strategy call, site structure, and design direction.

• Week 2–3: Drafts of homepage, key pages, and copy in progress.

• Week 4–5: Final designs, edits, SEO basics, and mobile testing.

• Week 6: Site launch + optional training on how to use it.

4) What I Control vs. What You Control

I control:

• Site design, layout, copy, SEO structure

• Mobile responsiveness + speed optimization

• Integrations (booking tools, email, analytics, etc.)

You control:

• Whether your offers are clear and your visuals are up to date

• How often your site content is refreshed after launch

• Whether you send people to it or not

My job is to build a site that converts. Your job is to use it like the sales tool it is.

5) What a Smart Process Looks Like:

1. Strategy + design direction nailed in week 1.

2. Copy and layout get built together.

3. Review pages in batches, not piecemeal, for faster feedback.

4. Post-launch: test, track, and tweak based on behavior (we can help with that too).

🔍 Quick Glossary

• Above the fold: What someone sees before they scroll.

• CTA (Call to Action): What we want the visitor to do (book, buy, contact).

• Responsive design: Site looks great on all screen sizes.

• SEO: How Google finds and ranks your site.

Real Talk:

If your website confuses people, they won’t stick around, no matter how pretty it is.

Design is just the wrapper. The words and flow sell your offer. If those suck, no amount of aesthetics will save you.

1) When Will I See Results?

• Instant clarity: After session one, you’ll know exactly where the gaps are.

• Quick wins: 1–2 weeks in, things that felt overwhelming start feeling doable.

• Bigger shifts: By session 3–4, you’ll have a full roadmap, momentum, and confidence to execute.

Strategy sessions aren’t just feel-good pep talks. They’re structured, high-impact, and designed to move the needle.

2) What Happens Behind the Scenes

• I audit your marketing, offers, systems, and content flow.

• I identify what’s working, what’s bleeding money, and what needs to go.

• I build a step-by-step plan that aligns with your energy, goals, and audience.

• I simplify your decisions so you stop spinning and start executing.

3) What Should Be Happening by When

• Session 1: Deep audit + immediate shifts you can implement today

• Session 2–3: Strategic plan, priorities, and next steps mapped out

• Session 4+: Realignment, tracking progress, adjusting based on what’s working

4) What I Control vs. What You Control

I control:

• What to focus on based on real data, not vibes

• Clear, custom strategy tailored to your business

• Accountability, feedback, and honest guidance

You control:

• How fast you implement

• Whether you’re coachable (or stuck in perfectionism)

• Whether you trust the plan or keep overthinking it

My job is to help you work smarter. Your job is to actually implement the plan.

5) What a Smart Process Looks Like:

1. Audit the entire ecosystem: offers, content, funnels, time usage.

2. Prioritize high-impact changes (no busy work).

3. Focus on revenue-generating moves first.

4. Track progress and adjust with purpose not panic.

🔍 Quick Glossary

• Audit: A deep look at what’s working vs. what’s draining your energy or money.

• Conversion Funnel: The step-by-step path from stranger to sale.

• Offer Suite: All the ways someone can pay you (and whether they make sense together).

• Execution Plan: A real-world action list that doesn’t require cloning yourself.

Real Talk:

You’re not “bad at business”, you’re just buried in too many damn tasks with not enough direction.

This is about clarity, priorities, and a system that actually fits your brain and business.