Welcome to the Pink Pixie Blog!

Festive is fun, but clear is what converts.October is the moment to build a plan that moves money, not a pile of cute posts that burn your time. The good news: you don’t need to do everything. You just need one clear offer, one short path to purchase, and three metrics that prove the work is paying you back. Because we all know during the holidays, booked beats busy.

You’ve done it all. The posts, the reels, the emails, the ads, the funnels. You’ve even bought the courses and sat through the webinars. On paper, you’re doing everything right. So why the hell does it still feel like nothing is working?

You’ve already done the hard part. You proved your business works. You made sales, kept clients happy, and held it all together when it was just you, your laptop, and a whole lot of late nights. That was the hustle stage, messy, gritty, and necessary.

You’ve got a decent following, you post consistently, you’ve tried every trending sound, Canva hack, and SEO tip TikTok has to offer, and your sales are STILL unpredictable as hell, leads ghost you, and you’re getting “I love your stuff!” energy... but not much else.

Let’s be real. Most small business owners don’t need another 99-tips-for-Instagram list. You don’t need more hacks, more platforms, or more random advice from marketing “gurus” who haven’t sold a thing outside of their own courses.

Your branding isn’t just your logo. It’s the reason someone stops scrolling. It’s the moment they decide you’re either exactly who they need or just another pretty account they’ll forget tomorrow.

Let me be real with you. If I had a dollar for every business owner who came to me saying, “I’m posting all the time but nothing’s happening,” I’d be sipping something fruity on my private island. But instead, I’m here (with my third coffee), because the social media game has changed, and nobody gave you the new playbook.

Let’s talk facts. Your website is not just a fancy placeholder or a digital version of your business card. It’s your first impression, your pitch deck, your storefront, and your 24/7 employee—all rolled into one.

Raise your hand if you’ve ever coasted through a busy season thinking, “Whew, I’ve made it!”

Somewhere along the way, “marketing plan” became code for color-coded chaos and a dozen half-finished content calendars... A lot of small business owners approach marketing like a Pinterest board: some pretty colors, a few inspirational quotes, and good intentions. But if your “strategy” is mostly reacting to trends, copying what others are doing, or hoping your next post randomly pops off... let’s pause. 

Getting a “no” from a potential client can feel like a personal attack. Especially when you’ve poured your time, energy, sweat and tears into your pitch. You start wondering if your prices are too high, your services are too extra, or if you need to set your whole business on fire and start over. (Hint: you don’t.)

Listen, I hate to break it to you, but your marketing might be giving clients the ick. You’re out here working your tail off, trying to attract dream clients, but instead? They take one look at your brand and sprint away like they just saw an MLM girlboss in the wild.

No seriously...Facebook ads should be making you money, not draining your budget faster than your morning coffee disappears. If you’re running ads and seeing zero return, something’s seriously off.The truth? Most businesses don’t have a Facebook ad problem - they have a bad strategy problem.If you’re sick of throwing cash into the Facebook void, let’s talk about the five biggest budget-burning mistakes you’re probably making - and how you can fix them right now.

When was the last time you paused to think about how color impacts your brand? It’s one of those things that often gets overlooked in the rush to design logos, websites, and marketing materials. But here’s the truth: color is powerful. It has the ability to influence emotions, spark memories, and—most importantly—shape the way your audience perceives your business.

As we get ready to step into 2025, the marketing landscape continues to evolve.

As a business owner, staying on top of your marketing game is crucial for attracting and retaining customers, driving revenue, and outpacing competitors. But, with so many moving parts, it's easy to lose focus.