Raise your hand if you’ve ever coasted through a busy season thinking, “Whew, I’ve made it!”
Then BAM!
Next month hits and suddenly… your inbox is silent, your phone isn’t ringing, and your bank account is giving you side-eye.
Slow seasons are part of the game—whether it’s summer slowdown, post-holiday silence, or that weird time in Q2 when nobody seems to have a budget. You can’t eliminate the slow spells, but you can stop them from tanking your confidence and revenue.
The smartest businesses don’t just market when they’re desperate. They lay the groundwork before the dip hits. Here’s how to prep your marketing so that when things slow down, you don’t.
Build a “Rainy Day” Content Bank
Don’t wait until things are quiet to figure out what to post. Create a folder right now, then schedule a few hours a month to turn that into usable content you can drip out later. You’ll thank yourself when your brain is tired but your brand still needs to show up.
Document:
- Client results
- Projects you’re proud of
- Questions you keep getting
- Behind-the-scenes photos and videos
Turn those into:
- Evergreen Reels
- Case studies
- Carousel graphics
- Blog content
- Email newsletters
Treat it like meal prepping—but for your marketing. Future you is gonna be so smug.
Create (or Improve) Your Lead Magnet
Your audience needs a reason to stay connected when they’re not actively buying. A good lead magnet is the bridge.
Need ideas? Try:
- A 5-minute checklist for getting unstuck
- A quiz with instant insights
- A simple free guide that naturally leads to your paid offer
Make it useful. Make it quick to consume. Make it obvious that you are the next logical step.
Focus on List Growth and Nurturing
Social media comes and goes. Your email list? That’s your VIP room. Especially during slow seasons.
Start collecting emails now with that new lead magnet. Send short, value-packed emails weekly or bi-weekly. Build trust when you don’t have something to sell, so that when you do? They’re ready. Set up a 4–5 part nurture sequence and keep showing up consistently, even if you’re not currently launching anything new.
Content ideas:
- Weekly biz tips
- Personal stories with business relevance
- Client wins and how they happened
- Soft CTAs to your offer or call booking link
Email lets you stay in control of your visibility because you never know when social media is gonna disappear entirely!
Run a Low-Budget Ad Test
Don’t wait until your calendar is empty and your cash flow is low to try running ads. That’s when panic-spending happens.
Instead, test a $5/day strategy while you’re steady. Promote your lead magnet, boost your best-performing content, or retarget website visitors. When you test now, you’ll know what actually works—and you’ll have your “in case of emergency” ad strategy ready.
And remember: Boosting random posts doesn’t count. You’re better than that.
Set up strategic collaborations in advance
You know what’s worse than being slow? Being invisible. That’s why you borrow other people’s audiences when your own is quiet. However, no one wants to partner with a frantic “Hey can we collab next week?” email. Build those relationships early! Reach out now for:
- Pitch guest spots.
- Record podcast interviews.
- Book collab content.
- Join local business panels.
- Get visibility while you’re still in the spotlight.
The more visible you are in someone else’s space, the less reliant you are on your own during slow months. People do business with brands they see consistently. Don’t disappear. Disperse.
You can’t control when people buy, but you can control how prepared you are. Slow seasons are a lot less stressful when you see them coming and actually plan for them. Make these moves now and future-you won’t be scrambling. You’ll be coasting through the dip while others are spiraling!
And if all that prep work sounds like one more thing to pile on your already overloaded plate? That’s what I’m here for.
📅 Let’s get your off-season strategy locked in. Book a Discovery Call and breathe easier when the slow times hit.
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