Let’s talk facts. Your website is not just a fancy placeholder or a digital version of your business card. It’s your first impression, your pitch deck, your storefront, and your 24/7 employee—all rolled into one.
So if it’s not doing its job—if it’s not converting, engaging, or making people want to take action—you’re not just missing opportunities. You’re actively losing money.
Whether you sell custom jewelry, bake vegan cupcakes, run a wellness studio, or manufacture eco-friendly packaging—your website should work for you. And if it’s not? Here are seven things you can fix this week to start turning lurkers into loyal, credit-card-out clients.
Your Homepage Needs to Answer Three Questions—Fast.
Most websites fail this test in the first five seconds:
What do you do?
Who is it for?
Why should they care?
If I land on your homepage and see a vague tagline like “Empowering success with solutions that matter”, guess what? I’m gone.
People aren’t trying to solve riddles. They’re looking for a solution.
Fix it: Rewrite your main headline and intro to be clear, direct, and customer-focused. Drop the vague taglines and buzzwords. Make it so obvious that your dream client or customer immediately thinks, “YES—this is for me.” Then put a bold button under it that tells them exactly what to do next.
Weak CTAs = Weak Results
If your buttons say “Learn More” or “Click Here,” you’re wasting valuable real estate. A CTA (call to action) should be bold, specific, and client-focused.
Examples that work:
- “Get the Details & Start Today” – perfect for services, coaching, programs, or even consultations.
- “Schedule Your First Step” – clear, action-forward, and ideal for guiding someone into a booking or onboarding process.
- “Let’s Make This Happen” – casual but confident, works for creatives, service providers, and coaches who want to build trust fast.
Fix it: Go through every page and replace generic CTAs with ones that sound like you and make people want to click. Make sure your buttons are bold, easy to find, and everywhere they need to be.
Your Mobile Version is… Embarrassing
I say this with love: your website might be gorgeous on your laptop, but if it turns into a hot mess on a phone screen, you’re losing more than half your visitors.
Over 70% of your traffic is mobile. If your fonts are tiny, buttons are too close together, or images are breaking across the screen, it’s giving “I don’t care about your experience.”
Fix it: Open your site on your own phone, scroll like a customer, and fix what looks janky. Use free tools like Google’s Mobile-Friendly Test to see where you’re messing up.
Slow Load Times = Lost Leads
Here’s the brutal truth: We’re all impatient online. If your site takes longer than 3 seconds to load, most people will bounce, sometimes before they even see your homepage. And they definitely won’t be back.
Fix it: Compress your images. Kill the pop-ups that lag everything. Ditch the fancy animations. Use tools like GTMetrix or Pingdom to run a speed audit and fix the obvious stuff.
You’re Not Using Social Proof (Or You’re Hiding It)
People trust people. Not just your opinion of your offer, but what other people are saying about it. Testimonials, screenshots, case studies—these aren’t optional anymore.
Fix it: Add at least one piece of real feedback on every service page. Even one quote from a happy customer with a name or photo is better than none. Bonus: Put social proof near your CTAs to give people that final nudge to act. And for the love of all things branded, don’t bury your testimonials on a separate page called “Reviews.” No one clicks that.
Your Website Copy is All About You
Nobody’s here to read your life story or company vision from 2009. They’re here to solve a problem or fulfill a want. Your website copy should make them feel seen and supported—not confused or bored.
Fix it: Reframe your copy from “we” and “I” to “you.” Talk about their pain points. Show how you fix them. Your website isn’t your resume—it’s your pitch.
You’re Not Measuring What’s Working
If you’re not tracking how many people visit your site, what they’re clicking on, or where they leave… you’re just guessing.
Fix it: Install Google Analytics. Use tools like Hotjar to watch how people move through your pages. Then make smart decisions based on actual behavior—not hunches.
Your website doesn’t have to be flashy. It doesn’t need a parallax scroll, a music intro, or a “Welcome to my corner of the internet” section. It just needs to do one thing: work.
And if it’s not doing that? It’s time to clean house.
Want me to take a look? I offer free, honest audits—and I’ll tell you exactly what’s working, what’s scaring people off, and how to fix it.
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